Expedia Taps into The Power of Word Of Mouth to Grow Strong Brand Awareness

With the increasing popularity of online travel booking sites, such as Expedia, TripAdvisor, and Orbitz, more people than ever are looking to save time and money when planning their trips. As a result, more travelers are booking their trips online, which means that everyone is more familiar with

the brand than ever before. To grow their brand awareness and drive more bookings, Expedia recently changed the way their users refer friends to their site. Instead of giving out free hotel stays, they are now giving out USD 250 in Expedia gift cards to users that can refer a friend who then makes a successful purchase.

How Word Of Mouth Works

and What Expedia Is Doing Different

Word of mouth is a great way for businesses to build brand awareness. When people refer friends and family members to them, these individuals are more likely to purchase items or services from the business. To grow its brand awareness, Expedia has implemented

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Word of mouth is a great way for businesses to build brand awareness. When people refer friends and family members to them, these individuals are more likely to purchase items or services from the business. To grow its brand awareness, Expedia has implemented
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Word of mouth is a great way for businesses to build brand awareness. When people refer friends and family members to them, these individuals are more likely to purchase items or services from the business. To grow its brand awareness, Expedia has implemented
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Word of mouth is a great way for businesses to build brand awareness. When people refer friends and family members to them, these individuals are more likely to purchase items or services from the business. To grow its brand awareness, Expedia has implemented
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Word of mouth is a great way for businesses to build brand awareness. When people refer friends and family members to them, these individuals are more likely to purchase items or services from the business. To grow its brand awareness, Expedia has implemented
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a new referral program that allows users to earn USD 250 in gift cards after referring a friend to purchase an airfare or hotel stay. This new program is a great way for them to drive more bookings and help increase brand awareness.

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