Expedia Taps into The Power

With the increasing popularity of online travel booking sites, such as Expedia,
TripAdvisor, and Orbitz, more people than ever are looking to save time and
money when planning their trips. As a result, more travelers are booking their
trips online, which means that everyone is more familiar with the brand than ever
before. To grow their brand awareness and drive more bookings, Expedia
recently changed the way their users refer friends to their site. Instead of giving
out free hotel stays, they are now giving out USD 250 in Expedia gift cards to
users that can refer a friend who then makes a successful purchase.

How Word Of Mouth Works
and What Expedia Is Doing Different
Word of mouth is a great way for businesses to build brand awareness. When
people refer friends and family members to them, these individuals are more
likely to purchase items or services from the business. To grow its brand

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recently changed the way their users refer friends to their site. Instead of giving
out free hotel stays, they are now giving out USD 250 in Expedia gift cards to


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awareness, Expedia has implemented a new referral program that allows users
to earn USD 250 in gift cards after referring a friend to purchase an airfare or
hotel stay. This new program is a great way for them to drive more bookings and
help increase brand awareness.

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