The importance and effects of personalized video marketing in any business

Reality. That would be the shortest answer to the question we open in the title itself. And here’s why.

The importance and effects of personalized video marketing in any business, regardless of whether you are a small or large company, are huge, and you are probably not even aware of it, with the most common myths that exist such as it is too expensive, time-consuming, video not attractive enough content and does not achieve effects like other content, not all products can be promoted through personalized video marketing, not every business can use personalized video marketing and the list can be filled indefinitely.

All of these are obstacles for most people who do not have enough information about personalized video marketing and how the benefits and how much-personalized video marketing can boost your sales.

In support of this is a significant fact that personalized video marketing increases the click-through rate to open the page you want 16 times.

Why is that? Very simple – personalized video marketing allows you to target your campaign to those who are your target group and to “serve” them content according to their needs, or content to which they will respond best and first.

That’s why personalized video marketing is an important item for clients you already work with, but also for those clients you have yet to attract and of course keep for as long as possible.

These numbers clearly show first of all how much people like to watch video content, especially those that affect their needs, which is actually behind well-designed personalized video marketing.

Let’s go back to one of the prejudices, and that is that personalized video marketing does not exactly suit your field of business. First, we need to explain the following. Personalized video messages can cover different target groups, and that is determined by you, ie the analysis and research you have conducted on your target groups.

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Therefore, a personalized video message can be B2B and B2C, or it can be a message in which you address potential partners (business to business) or end-users of your services and products (business to customer).

Let’s take the example of addressing target groups by e-mail, ie creating email campaigns.

The most inconvenient is of course cold emailing, considering that this is the first step you take towards potential partners, clients, and customers.

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