The Technology thatispersitstons

In the competitive digital era, we are all too aware of the ever-changing demands
of the internet. From search engine optimization to social media, companies are
constantly looking for new ways to drive brand recognition and trust from their
customers. And, with the rise of online advertising, businesses of all sizes are
now exposed to the ways in which social media is influencing business decisions.
In this blog post, we’ll explore the various ways in which social media is
impacting business decision making and how technology exists to assist in this
process. We’ll also highlight some of the threats that social media poses to
business and how technology exists to help protect businesses from these side
effects.
How technology is Impacting Business Decisions

In this section, we’ll examine the various ways in which social media is impacting
business decision making. We’ll cover:

 Digital transformation – Social media’s role in the digital transformation
process
 The impact of social media on legacy advertising – Conclusion

Why Social Media is So Important

If we’re going to make a significant impact in the digital age, it’s essential to have
a strategy that encompasses the full breadth of digital trends. Social media is but
one of many channels through which businesses are now able to showcase their
brands, promote products, and receive external feedback. Not only is the
platform these channels use crucial for the success of businesses, but it’s also
the mechanism by which these businesses are able to receive and understand
other businesses’ content.

The Rise of Online Advertising

Advertising is now a distant memory, as more and more businesses are turning
to the internet for their sales and marketing strategies. With this move, many
companies are now relying more on the power of social media to drive brand
visibility and brand authority. The ability of social media platforms to create a
lasting impact on the business world is very likely due to the tremendous growth
of online advertising.

 Facebook: First mover in the world when it comes to online advertising.
Facebook’s ability to soak up vast amounts of data and create a lasting
impact can be attributed to the introduction of highly targeted advertising in
the early 2000’s. Facebook’s growth through this period was remarkably
consistent, meaning that by the time we’re talking about it in 2020, it will
have been in operation for at least 10 years.
 Instagram: The other social media platform that is now synonymous with
digital advertising, Instagram is set to become even more important in the
2020’s. Instagram’s ability to create a lasting impact on the business world
is attributed to the introduction of full-blown video in the early 2000’s. In the
early 2000’s, consumers were unlikely to see video ads on the internet, but
this changed as more and more consumers became aware of the benefits
of video advertising.
 YouTube: YouTube’s transformation into a fully digital marketing resource
is the result of an intense competition among the internet’s leading social
media platforms. YouTube’s ability to capture vast amounts of data and
create a lasting impact on the business world is another result of the rapid
and widespread adoption of social media platforms.

How Technology is Impacting Business Decisions

The rise of online advertising has been a huge factor in altering the way in which
businesses are both developing and expanding their products. The growth of
online advertising led by Google and Facebook has been a key factor in the shift
towards a more digital-first approach to decision making.

 Digital transformation: The shift towards online advertising has led to an
alteration in the way in which companies are developing and
manufacturing products. This shift has been driven largely by the rise of
the internet. As digital technology has become more widely available, so

has the ability to build and distribute products with high-quality digital
printing.
 Social media: The vast majority of digital transformation processes will be
driven by the ability of social media platforms to create a lasting impact on
the business world. After all, social media platforms allow businesses to
create and share content, receive feedback, anddistribute customer
information with near-real-time updates.
 legacy advertising: The legacy advertising model is still in place, and it’s
only going to get stronger. Digital transformation will continue to play a
large role in determining the business model of legacy advertising.
 Conclusion

The digital age has proven to be an unpredictable and sometimesmerged time
for businesses of all sizes. While digital transformation has certainly been a

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 legacy advertising: The legacy advertising model is still in place, and it’s
only going to get stronger. Digital transformation will continue to play a


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major factor in the evolution of business models and strategies, there is much
more to the digital age than meets the eye. As we continue to discover new ways
to drive brand recognition and trust, it’s important for businesses to understand
how technology is playing a large role in their decisions. In the end, this will
determine whether or not their business will survive.

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